Media Trust Newsletter: Free support on charity campaigns, greener AI and digital storytelling
Welcome to Media Trust’s charity newsletter!
Our free upcoming events and opportunities:
Small Charity Week is right around the corner! Whether you’re planning your next campaign or trying to make sense of AI, here’s our free events and resources to help you build skills, save time and strengthen your impact.
Campaign Creator: Our new 5-day email series
Launching Monday 22 June
To mark Small Charity Week, Media Trust is launching a free 5-day email series designed specifically for small charities.
Campaign Creator will guide you through building a campaign from start to finish, whether you're raising awareness of an issue, promoting a service, recruiting volunteers, fundraising or simply encouraging people to take action.
Expect short, practical tips, useful templates and resources designed exclusively for charities. By the end of the week, you’ll have some great new ideas and the foundations of a campaign ready to go!
Sign up today to receive your daily email from 22–26 June!
Sign up for Campaign Creator email series
Using AI responsibly: Greener AI for charities
Thursday 25 June, 14:00 – 16:00, online
AI is quickly becoming part of everyday charity work, but many organisations are still figuring out how to use it in a way that feels practical, ethical and environmentally responsible.
Join our beginner-friendly Small Charity Week webinar to explore how charities can take a more thoughtful and sustainable approach to AI.
You’ll leave with practical ideas, greater confidence and a clearer understanding of how to build an AI approach your whole team can get behind. No prior AI experience needed, sign up today!
Sign up our Greener AI for charities webinar
Support people to speak up about health inequalities
Last chance to apply!
Do you work with or know people whose health or wellbeing has been shaped by where they live, work or grew up? We’re looking for individuals to join a free online training programme aimed at developing confident spokespeople on health inequalities.
We’re inviting applications from people across the UK, including patient advocates, community champions, peer supporters, service users and others interested in speaking up about issues affecting health in their communities.
The programme will run online between June and July 2026 and include workshops, networking sessions and media training.
No previous media experience is needed. Find out more and apply today.
Find out more about our Health Equals training
Youth Engagement Lab: Digital storytelling for London arts charities
Tuesday 7 July, 09:30 - 16:30, in-person (central London)
If you're an arts charity in London looking to better engage Gen Z audiences online, this free one-day workshop is for you!
Through practical activities and expert insights from Media Trust, Meta and Vidsy, you’ll learn how to create more authentic, youth-focused digital content that builds engagement and breaks down barriers to participation.
Explore trends shaping young audience engagement, gain hands-on short-form video skills, and discover how AI can support content creation.
Apply by Friday 5 June to secure your charity’s spot!
Apply for our Youth Engagement Lab
Our low-cost comms courses
Looking to build your communications skills but don't know where to start? Here are our next three upcoming courses, which are open for booking. Don’t see what you’re looking for? Browse our full list of upcoming courses for more topics and dates.
“This training was with every penny of my time and attention. Clearly presented and super practical next steps were suggested.”
Take your charity’s TikTok to the next level
Tuesday 2 June, 10:00 – 12:00, online
Already posting on TikTok and ready to do more with it? Join our intermediate webinar and learn how to take your charity’s content beyond views and build a community that genuinely cares about your cause.
We’ll explore how the TikTok algorithm works, content planning, analytics, SEO and storytelling to help you create stronger, more consistent results. Tickets from £48.
Book your TikTok training spot
YouTube for charities: How to get started
Wednesday 3 June, 10:00 – 12:00, online
Unlike fast-moving social media feeds, YouTube is a search engine first. That means the content you create today can keep finding new audiences for months and years to come.
You’ll leave the session with a clearer understanding of what content works on YouTube and how to start applying it, with realistic, practical steps your team can take straight away. Tickets from £48.
Book your Youtube training spot
Moderation for charities: Keeping your charity safe
Thursday 4 June, 10:00 – 12:00, online
Join us to learn how to create safer, more supportive online spaces for your charity and community.
In this session, you’ll learn from moderation experts about the recent platform and policy changes you need to know about, how to take practical steps to manage risk and how to protect your charity’s online spaces. Perfect for staff working across charity comms. Tickets from £48.
Book your Moderation for charities training spot
Win a free place on our comms courses!
We’re planning our next round of comms courses and we want to hear from you! What topics should we cover next and how can we deliver them in a format that works best for you?
Complete our short survey and you’ll get:
10% off your next course booking
The chance to win a free place on an upcoming course (3 winners selected)
Our survey is open to all charity staff, regardless of whether you’ve been a comms course participant or not. Please complete the survey by 1 August 2026 to be in with a chance to win.
Complete our survey for your chance to win
Charity Resource Hub
We’ve got some great new free online resources ready to upskill and support your charity with your comms needs.