MEDIA TRUST Newsletter: NEW Free Webinars announced!
See the latest Media Trust Newsletter with information about upcoming training including some new FREE webinars including: Navigating the fundraising landscape; What is framing? Creating values-led stories for your charity; and Free AI Training for Early Career Media Professionals!
Navigating the fundraising landscape for purpose-driven organisations
Thursday 20 November, 11:00 - 12:00, free, online
Join us for a practical exploration of the funding landscape for purpose-driven organisations. Drawing on our trainers’ experience supporting climate, environmental and social-impact initiatives, we’ll cover the key income streams (including funding from trusts and foundations, corporate partnerships and government bodies), outlining what each type of funder is looking for in potential grantees, the opportunities they offer and challenges to be aware of.
What is framing? Creating values-led stories for your charity
Thursday 20 November, 10:00 - 12:00, free, online
Learn how values and framing influence how people think, feel and act and how to apply them to your charity’s comms.
This free two-hour beginner-friendly workshop, delivered by framing expert Ruth Taylor, will help you understand the role of beliefs, narratives and framing in social and environmental change, and give you practical skills to bring these insights into your own work.
Drop-in advice sessions with Edelman
Sessions in November and December, online
We’ve teamed up with global PR and communications agency Edelman to provide a series of free interactive drop-in sessions for charities, focused on improving your communications, one topic at a time. Join us at our upcoming sessions below:
- Authentically engaging with trends for wider reach Tuesday 18 November, 14:00 – 15:00
- Planning your strategic communication for 2026Tuesday 16 December, 14:00 – 15:0
Free AI Training for Early Career Media Professionals!
25 November – 4 December, free, online
Applications are open for Media Trust’s AI Essential Bootcamps – a free, Google-designed training programme to help early career and underrepresented talent in the media industry build confidence using AI.
If you’re a charity that works with young people, please share this opportunity with them!
Perfect for beginners
4 live online workshops
2 hours per week of self-led learning
Google certificate on completion
This is our last AI Essentials programme running in 2025! With AI becoming a vital part of the creative industry, now’s the time to upskill.
OTHER COURSES:
Tuesday 25 November, in-person
Join Media Trust, Meta and Vidsy for Create Better Video, a full-day, hands-on bootcamp designed to help charities turn ideas into engaging social video content.
Whether you’re a small comms team or part of a larger marketing department, this day will give you the tools, confidence and inspiration to create content that connects.
What will you learn?
Craft your story in video and get your staff or volunteers involved
Use AI tools to brainstorm, script and plan Reels
Turn one idea into multiple social posts
Capture and edit video content that performs across digital platforms
Guided by experts from Vidsy, who work with leading global brands, and the team at Meta, you’ll gain practical skills you can apply straight away, whatever your experience level.
Each ticket includes up to two places per charity, so you can bring a colleague to plan, create and learn together.
Tuesday 25 November 2025, 9:30 – 17:00
Meta, Brock Street, London
£100 + VAT per charity (includes up to two places, lunch and refreshments)
Spaces are limited to keep the day practical and interactive — book early to secure your place!
Ticket sales close on 20 November 2025
Our digital and communications courses:
Take a look at our latest expert-led comms courses, with sessions running from now right up until the end of 2025!
Words that Inspire Giving: Copywriting for Fundraisers
Tuesday 18 November,10:00 – 12:00, online
Whether it’s a donation appeal, an event invite or a supporter thank you – the words you choose can make all the difference. But fundraising copy isn’t just about being persuasive. It’s about writing ethically, empathetically and with your audience in mind. In this practical workshop, you’ll explore how to craft fundraising messages that resonate with supporters and inspire action – while staying true to your charity’s voice and values. Tickets from £36.
From Good to Great: Optimising your Charity’s Website
Wednesday 19 November,10:00 – 12:00, online
Is your website effectively reflecting your organisation’s work and impact? This webinar will help you ensure that your website is well-designed and easy to navigate, so it’s easier for your charity to get the support and profile that you need. We’ll be sharing the tools and knowledge you need to explore what works, what doesn’t and why. Tickets from £36.
Impact Communications for Charities
Wednesday 26 November,10:00 – 12:00, online
Effectively communicating your impact to the world can be difficult, but vital for generating support, funding and brand awareness. You have the stories and the stats, but what’s the best way to present them? This webinar will show you how to communicate your impact with straightforward strategies that are low-cost to action. Fun and engaging, this practical session incorporates peer-to-peer feedback and expert support from the facilitator. It’s sure to get your creativity flowing! Tickets from £36.
Partner news, events and interesting reads
New opportunity announced by Rosa, the UK fund for women and girls
Ten projects the climate movement needs to build right now - Green Deal Rising blog
Ignites Summit - NPC, 19 November
Moving Mindsets: Changes in British Thinking on Health, Wealth & Government - NEON event, 12 November